Monday, February 21, 2011

Coffee prices hit record levels

NASHVILLE, Tenn. – Coffee drinkers are expected to shell out more money for all types of coffee drinks.

Last week, coffee prices hit a 14-year high. A low supply of coffee has contributed to the price spike.

Earlier this month J.M. Smucker Co., which owns Folgers and Dunkin Donuts, said it would raise prices by an average of 10%.

Starbucks also increased prices at its retail locations across the country on both coffee drinks and bags of roasted coffee.

Coffee drinker John Thompson told Nashville's News 2 the increased cost of coffee would make him adjust how much coffee he drinks, but not necessarily force him to stop drinking it.

"It may affect how often we get coffee," he said. "We like to get good locally roasted beans to make coffee at home."

Frothy Monkey barista Leslie Guimaraes sees a lot of coffee drinkers every day.

"People are either coffee or they are not coffee.  It is very rare that you will get people who will mix it up.  Coffee drinkers are coffee drinkers," Guimaraes said.

Guimaraes doubts the price increase for coffee will detour avid coffee drinkers.

She said, "They will probably complain about it a little bit, but they probably will not give it up as quickly as they would give something else up."

Guimaraes said coffee shops can have better flexibility than larger companies when it comes to adjusting to increasing coffee costs.

"There is definitely an advantage to doing things on a smaller scale," she said.  "The fewer hoops you have to jump through, our cost is going to be less."

(Source: http://www.wkrn.com/Global/story.asp?S=14067296)

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