Monday, February 28, 2011

Price of coffee about to jump again

Bad news for fans of a morning staple - the price of that cup of coffee will soon cost you more.
Prices have been rising steadily over the past four or five years but these rises have accelerated since May of last year.
Coffee roasters are passing some of the cost on to consumers.
Last fall, Starbucks said it was raising the price of large and labor-intensive drinks to offset the cost of coffee beans.
Meanwhile, the price of packaged Dunkin' Donuts and Folgers coffee products sold in retail outlets rose by 10 percent this month.
And with coffee prices hitting a 14-year high and rising more than 100 percent in the past 12 months, more hikes could be on the horizon.
What's behind the boost?
Coffee prices are high primarily because we have had three disappointing harvests in Colombia in a row. And Columbia is the biggest producer of fine quality coffee.
But while prices are high, this isn't the worst we've seen.
If we talk about adjusting for inflation then prices are not as high as we have seen in the past. But in nominal terms, we are to the highest level since 1977.
It's hard to pinpoint when prices will go up at the store, but consumers should get ready. The sticker shock they may think is bad now will be nothing compared to what they'll have in the next six to eight months.
So will the price hike stop folks from hitting up their local barrista? It's not likely, although some people say they will cut back on their coffee consumption.

(Source: http://www.katu.com/news/business/117014348.html)

No comments:

Post a Comment